Qasimi and UNICEF Unite to Raise Funds for Sudan's Aid

In response to the urgent humanitarian crisis unfolding in Sudan, Qasimi announces the launch of a charity initiative aimed at supporting UNICEF‘s vital efforts on the ground in providing life-saving support to children and families.

The initiative seeks to provide critical aid and resources to the affected children and families, striving to make a positive impact in the midst of challenging circumstances. 

The war in Sudan has raised a wave of anguish, leading to displacements, food shortages and urgent medical crises. Among those most heavily impacted are the nation’s most vulnerable inhabitants: its children.



”Through this charity initiative, we aim to make a tangible difference in the lives of those affected by the Sudan War. By partnering with UNICEF, we are confident that together, we can provide much-needed relief and support,” says Sheikha Hoor Al Qasimi, Creative Director of Qasimi.



The T-shirts are available in black and white, featuring Arabic text on the front that translates to “A passion for something absent” while the back reads “As lost as you are” in English. You can grab your own “HOAG” T-shirt on the Qasimi website where all proceeds will go to the cause.