Although Montreal may not be first on most people’s list of fashion destinations, the city has come a long way in the last 20 years thanks to brands like Dime, JJJJound and 3.PARADIS. When you combine that with the locale’s increasingly young and multi-cultural demographics, more opportunities arise for others to join in the fun. Forden is one of the latest labels to pop up in Montreal, and its mission is to inspire young people to take part in ‘the greatest game ever played’: golf.
Its debut collection is dubbed The 19th Hole, the name given to the bar where golfers congregate for drinks, or an extra hole used to settle bets. The imagery for the campaign was shot a local Quebec golf course with a cast of characters outfitted in Forden gear and complementary pieces. The Essential Swingman Polo is a core golf essential, and Forden has designed it simply with a “Swingman” logo embroidered on the left chest, and a stylized spellout logo on the right sleeve. The shirt is constructed from 100% garment dyed cotton that resists shrinking.
Elsewhere, a golfer wearing a Forden hat is styled with Happy Gilmore‘s signature Bruins hockey jersey, which he pairs with Dime jeans. The hats from the collection are baseball style with structured crowns and stiff brims. Similar to the polos, they combine Forden spellout logos with the aforementioned Swingman.
Interested parties can shop the collection now on Forden’s website, with the pricing ranging between $40 and $95 USD.
Elsewhere in golf, official imagery of the Eastside Golf x Air Jordan 1 High “1961” has landed.