Rich Paul and New Balance Launch "Forever Yours" 550 Apparel Collection

Releasing later this week.

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Following the reveal of the Rich Paul x New Balance 550 “Forever Yours”, one of sports’ most prolific agents has also launched an apparel collection alongside this collaboration.

The underlying color palette for this collection sees hues of pink, purple and navy blue. With the classic New Balance 550, the beloved basketball shoe is dressed in elevated material, covered with a suede upper with striking notes of pink and shades of purple. For the luxurious soft touch, the 550 stays true to its “Forever Yours” name, featuring this collection’s romantic imagery and co-branded details.

The details include flowers of romance, which are the embroidered monogram “RP” logo, intertwined with a decorative rose, featured throughout the collection. Another love-related touch sees the “Forever Yours” imagery applied through embroidery and puff printed graphics. These graphics appear on the apparel collection which include a t-shirt, hoodie, quarter zip, nylon shorts and warm-up pants all arriving in various colors including, navy, grey and purple.

The entire Rich Paul x New Balance collection is available globally starting on July 14 at select retailers and online

In other fashion news, SAINT Mxxxxxx drops the first release for FW23.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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