New Bell & Ross Watch Named After Alpine’s 2023 F1 Car

Bell & Ross marks its third year of collaboration with Alpine, with its latest watch, the BR 05 Chrono “A523,” named after a vehicle designed and constructed by the F1 team.

The inspired timepiece is special in a few ways, as it’s the first time a BR 05 will be used as the base watch for an Alpine collaboration. Additionally, it is limited to a production run of only 500 examples, making it a desirable collector’s piece for any Alpine fan.

“For the first time, Bell & Ross presents a BR 05 in the colours of F1 and our partner team Alpine, complementing our existing models. The choice of chrono movement meets the needs of Team Alpine, who are of course measuring speed and sports performance. Bell & Ross conveys the Alpine identity in each of its designs through the colour code and logo,” said Bruno Belamich, the creative director and co-founder of Bell & Ross.

The Bell & Ross A523 features an all-over steel look, with an Alpine blue accents at the interior of the case, as well as a sporty representation of the French flag at the base of the face. Other details include a blue secondhand with the Alpine “A” logo and the choice between a steel bracelet or black leather strap with blue trim.

For those interested in collecting the watch, the Bell & Ross A523 is currently available for pre-order on the watchmaker’s site — priced at $7,200 USD for the steel bracelet and $6,700 with the leather strap. Delivery is expected at the end of July.

In other watch news, Panerai debuts its new Luna Rossa summer collection.