Taking its campaign to Tokyo — where City’s first team is currently playing its pre-season tour — the new kit is also a symbol of City being a team that breaks the mold and continues to redefine the game of football, from the way its played to how its coached and perceived.
Additionally, the 2023/24 third kit is a manifestation of City’s electrifying style of play, and the thrilling ambiance that envelops every match. Designed with an electric spark pattern throughout, the kit is then complemented by a new “Neon Pink” version of the club’s crest and partner logos.
To launch the new third kit, Manchester City and PUMA have merged with Japanese culture by capturing various content with star players — such as Erlling Haaland, Jack Grealish, and new signing, Mateo Kovacic — in the famous Tokyo Kabuki Hall, while additional shots take the campaign to various key locations in the city of Tokyo.
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Coming in authentic and replica versions, the former has been crafted with ULTRAWEAVE fabric, this boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The latter is similarly equipped with dryCELL sweat-wicking technology, designed to keep players dry and comfortable.
You can take a closer look at the new Manchester City third kit above and it is available to shop via the official Manchester City website now. Fans will also be able to see City’s men’s first team wear the strip IRL when it takes on Bayern Munich during its pre-season tour on July 26.
In other fashion news, check out the new Dior men’s collection.