Billionaire Boys Club Opens Retro-Inspired Satellite Diner In Paris

Serving America-style food, beverages, and merchandise.

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Billionaire Boys Club is expanding its presence in Europe, carrying its BBC EU line forward at its new pop-up restaurant. The streetwear imprint has just opened the doors to its Satellite Diner, a retro-inspired venue serving American-style food and beverages in Paris.

Billionaire Boys Club’s Satellite Diner is designed with vintage checkered flooring, contrasted by worn-out peeled walls and red leather sofas reminiscent of old-school eateries. Several neon signs sit atop the bar, opposite a small gift shop selling exclusive offerings. The outdoor area features melting ice cream sculptures alongside two-toned umbrella shades with BBC’s running animal emblem.

The BBC Gift shop offers Satellite Diner-branded merchandise, including T-shirts, button-downs, caps, bags, and accessories. The items feature illustrative restaurant graphics in pastel pink, green, and black tones.

Take a look inside Billionaire Boys Club’s Satellite Diner in the gallery above. While the space is now closed, select merchandise is available to purchase via the brand’s website.

In other news, Nike’s “The Pulse Of London” campaign celebrates the city’s creative disruption.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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