Slam Jam and Umbro are continuing to champion the UK and Italy internationally, recently announcing plans to expand their partnership for years to come.

Since its establishment in 1924, Umbro has had football running through its veins and has championed British sports culture from field to street. While the British imprint has collaborated with numerous brands, including Aries, Palace, and Patta, it has selected Slam Jam to take its offerings worldwide.

The duo’s latest collection explored football’s good, bad, and ugly sides through controversy-derived jester hats and inclusive game day merchandise. The transnational collaborative plan seals a long-term partnership beginning in Spring/Summer 2024. Delivered by Slam Jam, the collection will explore Umbro’s UK identity through a historical lens.

While the collection has not been revealed just yet, the alliance will walk hand-in-hand for several seasons to come. Stay tuned for more information coming soon.

In other news, take a look inside Fucking Awesome’s new Seoul flagship and bar.