AMI SS24 Is Both Elegant and Refined, Young and Bold
Sending French actor Vincent Cassel, Clément Chabernaud, Saskia de Brauw, Guinevere Van Seenus, and Audrey Marnay down the runway.
Alexandre Mattiussi‘s AMI only seems to grow older, better, and refined with every runway show. Today, AMI invited guests out for a true spectacle, enriching the Paris Fashion Week schedule with plenty of boldness and sincerity. The brand set its stage inside the Stade Pierre de Coubertin arena, lined with unfinished marble columns and delicately placed pure white carpeting.
As guests became quiet in anticipation of what was to come, AMI played distorted sounds with an alienesque tune, quickly transitioning into intense instrumentals that aligned with the collection’s mature conditions. French actor Vincent Cassel opened the show with a black double-breasted coat, a semi-sheer skintight top, and slouchy pinstriped trousers. Global personalities, including Clément Chabernaud, Saskia de Brauw, Guinevere Van Seenus, and Audrey Marnay, also walked the runway. The AMI f-AMI-ly shined bright, dazzling the audience with mature attire balanced by fun touches.
For example, oversized suiting was contrasted by low-cut tees, ultra-short leather bottoms, and ill-tied neckties. AMI embraced the popular theme of sparkles this season, blasting the glistening material on grey splotched denim, crop tops, and party-ready shirting. Full leather uniforms came alive at night, followed by pastel silk tops, knee-length pleated shorts, and blossoming anoraks.
SS24 set a vibrant tone for AMI’s future, demonstrating that Mattiussi can do it all while keeping things elevated and bright.
Speaking exclusively to Hypebeast backstage, Alexandre Mattiussi said:
“My inspiration for the collection came from so many things. I wake up in the morning, I live in Paris, I have fantastic friends and a very inspiring office location. You go outside and see beautiful people — Paris is sexy, Paris is very sexy! This is my main inspiration, being in the city, riding my bike, watching people, and then it all kicks in, and I go to the kitchen to mix ideas together, and it becomes what you saw today. My work is always a work in progress. I don’t know where I’m going, but I can feel like this is the right direction.
I think that today’s fashion is so busy, so in your face and loud, that to create something quite like this and to communicate emotion in a very honest and sincere way is hard to do, but I have to resist. For me, this is my manifesto.”
Take a look at the collection in Hypebeast’s behind-the-scenes photoshoot above, and find more Paris Fashion Week SS24 content across Hypebeast.
In other news, Wales Bonner SS24 combined an adidas collaboration with sartorial elegance.
