Taking influences from the sport world, specifically court style, the pieces take on an ultra-technical style. With nods to NOAH’s East Coast roots and sports-prep aesthetic, the collection features velour vests and cotton twill painter cap. Keeping cozy, the first drop also features two crew sweaters made with recycled French Terry, featuring a rugby-style collar and an adjustable drawstring waist. throughout the collection, the Super PUMA graphics can be seen on the chest of the Raglan Longsleeve, giving a nostalgic touch to the apparel.
The campaign is directed by Brian Billow and photographed by Francesco Nazardo. The playful elements can be seen through the portrayal of a streaker, causing a ruckus on the tennis court. NOAH co-founder Brendon Babenzien speaks on the campaign, “We would like people to smile and remember that clothing and footwear choices should be fun.”
In other fashion news, Kolor hits the slopes in a juxtaposed SS24 collection.