PUMA and NOAH Launch First Part of Multi-Seasonal Collaboration
Inspired by the classic court style with a twist of fun.
Taking influences from the sport world, specifically court style, the pieces take on an ultra-technical style. With nods to NOAH’s East Coast roots and sports-prep aesthetic, the collection features velour vests and cotton twill painter cap. Keeping cozy, the first drop also features two crew sweaters made with recycled French Terry, featuring a rugby-style collar and an adjustable drawstring waist. throughout the collection, the Super PUMA graphics can be seen on the chest of the Raglan Longsleeve, giving a nostalgic touch to the apparel.
The campaign is directed by Brian Billow and photographed by Francesco Nazardo. The playful elements can be seen through the portrayal of a streaker, causing a ruckus on the tennis court. NOAH co-founder Brendon Babenzien speaks on the campaign, “We would like people to smile and remember that clothing and footwear choices should be fun.”
The first drop of the PUMA x NOAH collaboration is available starting from July 1 on Noah and HBX.
In other fashion news, Kolor hits the slopes in a juxtaposed SS24 collection.
