Needles' "Remix" Series Heads to London Corner Shops for SS23

Reviewing food aisles in style.

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Since its establishment in 1988, Keizo Shimizu‘s NEPENTHES has constantly defied tradition and become a global force to be reckoned with. NEPENTHES has made itself known by tapping third-party partners to recreate its in-store offerings.

After collaborating with Japanese and American creatives, NEPENTHES links up with UK stylist David Hellqvist who takes Needles‘ “Remix” series to London corner shops for Spring/Summer 2023. Titled “On License/Off License,” the collection heads to British retailers after hours and pays tribute to its local stock.

Pastel cowboy-inspired uniforms run along the drinks aisle with a rebellious attitude, merging with butterfly-embroidered trucker jackets and trousers in the vegetable section. Ribbon-tied shirting and flared denim relax against pre-packaged beverages, while graphic suiting receives trippy iridescent finishes at check-out.

In other fashion news, Edward Crutchley Resort 2024 makes medieval attire destined for the circus.

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David Hellqvist
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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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