Daniel W. Fletcher To Step Down as Fiorucci's Creative Director
His final collection for the heritage Italian label will be Resort 2024.
Daniel W. Fletcher will exit his role as Fiorucci’s menswear artistic director at the end of June, according to WWD.
“I am immensely proud of what we have accomplished together during my time here and have had so much fun along the way. It has been an honor to contribute to this brand that has such a rich history, and I wish Fiorucci all the best for the future,” he said in a statement, per the outlet.
Reports state that Fletcher’s departure from the label was “amicable” and that, going forward, he will dedicate his full attention to his namesake brand. Further information regarding Fletcher’s plans, as well as Fiorucci’s, will be provided at a later date.
Fletcher’s last collection for the Fiorrucci will be Resort 2024. The designer’s most recent delivery for the brand, Pre-Fall 2023, saw the London-based creative dip into the heritage Italian label’s archives while sourcing inspiration from The Angels, Andy Warhol-isms and Studio 54. While artistic director, Fletcher effectively transformed Fiorucci into more than just a T-shirt and sweatshirt brand, offering fully-fledged ready-to-wear collections with a more succinct vision.
Fletcher, a graduate of Central Saint Martins, first entered the scene in 2016, with his debut show for his self-titled brand, which took the form of an anti-Brexit protest. He was named Fiorucci’s creative director in January 2020, just one month prior to appearing on Netflix’s fashion-design competition series, Next in Fashion.
While at the helm of Fiorucci, Fletcher continued to release collections under his eponymous imprint. Last week, the designer dropped off his own Fall/Winter 2023 collection, titled “I Loved You From the Start,” featuring a Huntsman Savile Row collaboration, at The Royal Academy of Arts’ “The Fine Roms” space.
As Fletcher continues to shape his nominative label, it remains to be seen who will take over at Fiorucci.
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