Blue Version by adidas Originals FW23 Breaks Generational Grounds
Promoting the adidas Stan Smith Lux this season.
adidas Originals‘ Blue Version enterprise has continued to redefine brand classics with an androgynous outlook since its launch in 2022. Earlier this year, adidas reimagined the Stan Smith with wavy outlines, pushing it onto elegant grounds for Fall/Winter 2023.
Blue Version dives into the adidas archives for inspiration and creates a boundary-breaking collection for intense city use. The court-ready Stan Smith is reborn for the next generation, boasting a fresh and luxurious identity. The Stan Smith Lux features high-gloss premium leather uppers with metallic quarter branding and suede rear tabs in grey, blue, and all-white.
The apparel offering ruthlessly promotes adidas’ “Bluebird” tone, drowning protective track jackets, pleated bottoms, and dusted hoodies. Blue Version’s futuristic silhouettes stand strong, channeled into ultra-wide trousers, asymmetrical bodysuits, and Trefoil-branded leather bags.
Blue Version by adidas Originals’ FW23 collection will be available on June 15 in-store and online via adidas.
Elsewhere, Copenhagen Fashion Week’s SS24 NEWTALENT designers have been announced.
