Salvador Dalí's 'The Persistence of Memory' Decorates MoMA Design Store's Next BE@RBRICK Collaboration

The Spanish artist’s melting clocks receive a matte finish.

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MoMA Design Store is teaming up with MEDICOM TOY for its sophomore BE@RBRICK release, projecting world-famous artists on the animal-shaped figure.

Following Vincent van Gogh‘s The Starry Night, MoMA Design Store has selected Salvador Dalí‘s The Persistence of Memory painting, which resides inside the museum. Offered in 100%, 400%, and 1000% sizes, the Spanish artist’s melting clocks decorate the offering in monogram style. In addition, The Persistence of Memory‘s laying horse, wooden table, and sunset background is mirrored onto the figures with a matte finish. Dalí’s surrealist identity is channeled at every point, reflecting MoMA’s extensive collection of legendary artwork.

Take a closer look at the MoMA Design Store x MEDICOM TOY The Persistence of Memory BE@RBRICK in the gallery above. The items will be available via MoMA Design Stores internationally and MEDICOM TOY on June 23 and 24.

In case you missed it, Samuel Ross’ COARSE exhibition connects “body, material, meaning, and memory.”

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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