SoCal streetwear label Noon Goons has joined forces with legendary surfer Christian Fletcher to craft an exclusive capsule collection, influenced by the wave-rider’s lifestyle and the brand’s subcultural roots. With punkish codes at the fore, the lineup exudes a rebellious M.O. through a bevy of designs donning skull graphics and unapologetic branding.
Fletcher, whose prominence in surfing dates back to the 1980s, is known for his unconventional approach to the sport. Notably, he is credited for perfecting aerial surfing, a technique that sees surfers launch off a wave and perform acrobatic tricks before successfully landing back on the water.
In style, Fletcher’s name is oftentimes paired with a long-haired skull motif — and naturally, the graphic appears throughout Noon Goons’ latest drop. Inside the capsule, a black Eisenhower workwear jacket is finished with orange quilting, while T-shirts flaunt dual iconography. Fleece hoodies and sweatpants, in muted grey, center Fletcher’s skull, and another round of T-shirts picture the famous surfer in action. Closing out the range, a trucker hat and mid-length socks don the collaborative iconography.
The collection, which first debuted in a pop-up activation at Dover Street Market Ginze, will be available to purchase on Thursday, May 4 on Noon Goons’ webstore and at the Noon Goons Factory Store. Prices range from $55 USD to $425 USD. Check out the full collection in the gallery above.
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