Liberty of London and PUMA Reunite for Blooming Capsule Collection
Paying tribute to traditional London flower shops.
British retailer, print designer, and fabric maker Liberty of London is continuing to expand its collaborative catalog with PUMA. The duo joined forces in 2021 and since launched several releases combining Liberty’s floral trademark with PUMA’s sportswear identity.
To kick off the springtime, PUMA and Liberty of London are reuniting on an extensive line-up of footwear, apparel, and accessories in full bloom. Inspired by London’s prestigious florists, the collection pays tribute to 1960s style and delves into Liberty’s floral archive.
The pairing blends several floral patterns to create a blossoming textured offering, featuring co-branded tees alongside woven floral sets, embroidered flared trousers, and botanical hoodies. Matching patterns move onto PUMA’s Teveris Nitro and Slipstream models, mutually adorned with exotic bouquets, white leather paneling, and co-branded tongue tags.
Take a closer look at the latest collection by Liberty of London and PUMA above. The range will be available via PUMA and select retailers on May 5.
In other news, the British Fashion Council’s BFC NEWGEN 2023/24 recipients are here.
