Lee and BE@RBRICK Team Up for Global Collaboration
Inspired by Lee’s mascot, Buddy Lee.
Lee and MEDICOM TOY’s BEARBRICK have teamed up for a new global collaboration.
Marking their first joint effort, the new offering sees a lineup of clothes and BE@RBRICK figurines inspired by Lee’s mascot, Buddy Lee. Featuring a 90s nostalgia style, the collection features pieces like denim jackets with screen-printed patches and graphic tees. But the collection highlight is the Buddy Lee BE@RBRICK in 1000%, 400% and 100% sizes.
“This collaboration feels like the perfect mesh of two global icons,” said Joe Broyles, Vice-President of Global Collaborations, Lee®. “The figurines are a new iteration of Buddy and will be great additions for denim fans and BE@RBRICK collectors. We love how the accompanying tees and jacket bring a wearable connection to these collectibles.”
The Lee x BE@RBRICK collaboration is available now in-store at Concepts in NYC and Boston and online on the Concepts and Lee websites.
In case you missed it, Ludovic de Saint Sernin has parted ways with Ann Demuelmeester.
