adidas Originals Readies Brand New Watch Collection for SS23

Including new models for the Expression One, City Tech Two, and Retro Pop Digital series.

Watches
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Extending its athletic edge to the world of time-telling, adidas Originals has launched its latest Spring/Summer 2023 watch collection.

Embracing an unconventional side of the brand, the collection consists of both digital, chronograph, and analog timepieces that exude vibrant, youthful energies along with street culture-references. From the lineup, the Expression One model comes in a pared-back, but impactful design that perfectly encapsulates the adidas Originals soul. Featuring a 44mm case made of recycled stainless steel and mineral crystals, the watch arrives in either a gold metallic with black, or matte gunmetal with mineral green colorway.

An amalgamation of modernity and functionality, adidas’ City Tech Two watch is equipped with a count-down timer, stopwatch, and world time, all housed in a shock-resistant resin case. Last but not least, the Retro Pop Digital series is described by the brand as “a new expression of street style for the wrist.” Boasting a geometric, and minimalistic design with ‘80s influences, the model features a rectangular case and arrives in royal blue, black, and white.

Prices range from $99 – $199 USD, the collection is now available to over at adidas’ official website.

In case you missed it, check out our conversation with Zenith’s CEO, Julien Tornare on the brand’s past, present, and near future.

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