Haglöfs ROC Series SS23 Channels the Power of Memories
Taking climbing adventures to new heights.
Haglöfs has revealed its new Spring/Summer 2023 ROC Series that finds its power in the celebration of memories.
With a focus on climbing and mountaineering, the ROC Series upholds the practice of offering both functional and stylish pieces. This time around, the line continues its usage of polyester GORE-TEX jackets, shell garments, fleece zip-ups, technical pants and more. Elevating the versatile array of weather-ready pieces are bold shades of rust and coral alongside classic hues of rock gray and black.
“Something unique about climbing and mountaineering is that the idea of success goes a lot deeper than what you see on the surface,” says Victor Adler, Global Marketing Director at Haglöfs. “The conditions faced, the friendships tested, the emotional ups and downs and personal breakthroughs are what create lasting memories and keep people returning to the mountain.”
Take a look at the offering in the gallery above. Haglöfs’ SS23 ROC Series is available now online and at Haglöfs stores.
In other news, Carhartt WIP SS23 gets preppy, sporty and technical in new “Marina” campaign.
