UNIQLO is gearing up to unveil its latest retail site in London. Located in the city’s Covent Garden shopping district, the brand unites with Theory for a split-concept store that continues its shared journey.
The 1,450-square-meter space is spread across London’s Long Acre and Floral Street, covering three extensive floors dominated by womenswear, menswear, and kid’s apparel. The store is built inside a dated Victorian hall with an open-air outdoor area and vaulted glass atrium for adventurous fashion encounters.
The store will host RE.UNIQLO Studio spaces and exclusive UTme! collections, the latter celebrating its 20th anniversary with an archival section and a new collection with Transport for London. Customers are welcome to create their own UTme! designs, while past collaborations alongside Attack on Titan and The Super Mario Bros. Movie will be restocked.
In addition, UNIQLO’s Covent Garden location will introduce the retailer’s first tearoom in partnership with Japan’s Katstute100. The duo will offer Japanese-inspired beverages and pastries, while South-East London florist JamJar Flowers decorates the store with enchanting displays inspired by the Covent Garden flower market.
The UNIQLO Covent Garden store will open on April 27.