Fender to Open First-Ever Flagship Store in Harajuku, Tokyo
Moving into The Ice Cubes building once occupied by H&M.
This summer, Fender is set to open its first flagship store in the brand’s 77-year history in Harajuku, Tokyo.
“FENDER FLAGSHIP TOKYO” looks to provide an unprecedented shopping and music experience for musicians and music lovers of all skill levels. Replacing what used to be H&M, Fender will be spread across the four floors of “THE ICE CUBES” building, occupying the whole space from the basement to the third floor.
Offered in the shop will be an expansive range of Squire electric guitars, acoustic guitars, basses, amps, pedals, and instruments in the Artist Signature series. The shop will offer both a high-end shopping experience for professional artists and collectors as well as an enjoyable visit to those who do not play any instruments at all.
“Fender has built a strong relationship here in Japan for over 40 years. I am very happy to announce that Japan plays an important role in the global music market and is the perfect area to showcase Fender’s rich history and tradition.Harajuku and Omotesando are also It is the center of various cultures such as fashion and lifestyle, and from this area we will develop marketing, product development, and services that meet the needs of modern players.And the Fender brand, which boasts history and tradition. We will aim for further development from here in Japan to the world.”
Stay tuned for more concrete details in the coming months.
Fender Flagship Tokyo
Shibuya-ku, Tokyo 150-0001
View this post on Instagram
In other news, Snøhetta unveils design for new landmark innovation hub in Bangkok.