NOAH x The Cure Reinvents Classic Tour Merch

Expanding on the pairing’s first capsule from 2017.

Fashion
8,210 Hypes 2 Comments

New York City-based NOAH first joined hands with revered rockers The Cure back in 2017 for a co-branded capsule collaboration. Hot off a PUMA collab, Brendon Babenzien‘s NOAH is joining forces with the British band yet again for another collection inspired by classic tour merchandise.

NOAH has completely expanded 2017’s initial offering, giving “concert merch” a whole new meaning. The label looked to tap into the “creativity and artistic expression” of the band, also tapping artist Perla Haney-Jardine to recut and resew the collection – as well as re-contextualize it to adhere to her vision.

Pieces are vibrant and eye-catching as well conducive to layering, with a bevy of heavyweight hoodies leading the range. Elsewhere, graphic tees read “The Cure Pictures of You” – a nod to the band’s 1989 cut – on the backside. “The resulting pieces she created are not only unique one-of-ones, but also amazing examples of the underlying individualistic spirit that Noah strives to inspire in every person who wears our clothes,” NOAH shared in an Instagram caption.

Peep the lookbook above, and watch for the full NOAH x The Cure capsule, which lands online and at select retailers on Thursday, December 7 at 11 a.m. EST.

Read Full Article

What to Read Next

PUMA x Noah Rework Retro Sportswear Classics in Fourth Capsule
Fashion

PUMA x Noah Rework Retro Sportswear Classics in Fourth Capsule

Pulling inspiration from one of Collier Schorr’s “Wrestlers” portraits.

NOAH Settles Into Classic Styles With November Collection
Fashion

NOAH Settles Into Classic Styles With November Collection

With a focus on refined fabrics.

NOAH and PUMA Craft Classic Sportswear for Third Collaboration
Fashion

NOAH and PUMA Craft Classic Sportswear for Third Collaboration

The duo also revealed their inaugural formalwear silhouettes.


NOAH x Keith Haring Is Sure To Get You in the Holiday Spirit
Fashion

NOAH x Keith Haring Is Sure To Get You in the Holiday Spirit

Complete with a cameo from Santa.

Givenchy Pre-Fall 2024 Analyzes Sartorial Technique
Fashion

Givenchy Pre-Fall 2024 Analyzes Sartorial Technique

Marking Matthew M Williams’ last collection for the house. 

Official Images of the Air Jordan 2 Low "Christmas"
Footwear

Official Images of the Air Jordan 2 Low "Christmas"

Santa Claus-inspired red and Christmas tree-friendly green accents nod to the December holiday.

Pyer Moss To Hold “The Loot-Out” Sale
Fashion

Pyer Moss To Hold “The Loot-Out” Sale

Grab everything you can.

The Air Jordan 11 "Gratitude" Guides This Week's Best Footwear Drops
Footwear 

The Air Jordan 11 "Gratitude" Guides This Week's Best Footwear Drops

With contributions from sacai x Nike, JJJJound x Reebok, Stampd x UGG and more involved as well.

NIGO Poses for Supreme in Camo Box Logo Hoodie
Fashion

NIGO Poses for Supreme in Camo Box Logo Hoodie

Is there a Photo Tee coming?


Hodinkee and Longines Reveal Limited-Edition "Spirit Zulu Time" Watch
Watches

Hodinkee and Longines Reveal Limited-Edition "Spirit Zulu Time" Watch

With only 500 examples to be produced.

Alicia Keys' 'Hell’s Kitchen' Musical is Heading to Broadway
Entertainment

Alicia Keys' 'Hell’s Kitchen' Musical is Heading to Broadway

Moving to the Shubert Theater next April.

Nothing Steps Away From Tech to Debut Its First Apparel Collection
Fashion 

Nothing Steps Away From Tech to Debut Its First Apparel Collection

The two-item collection will release on December 7.

Grand Marnier and Teezo Touchdown Toast to Hip-Hop’s 50th Anniversary With "(W)rapping Paper" Program
Food & Beverage 

Grand Marnier and Teezo Touchdown Toast to Hip-Hop’s 50th Anniversary With "(W)rapping Paper" Program

Presented by Grand Marnier
The rap artist teamed up with Grand Marnier to help create and inspire a custom cocktail kit and wrapping paper, celebrating “Grand Encounters” and the holidays.

Anicorn and SEGA Unveil Limited Edition Watches
Watches

Anicorn and SEGA Unveil Limited Edition Watches

Celebrating the Mega Drive/Genesis Console with three regional exclusive iterations.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.