Louis Vuitton To Kick Off New “Voyager Show” in Shanghai
Renaming its Pre-Fall and Cruise shows.
Louis Vuitton is heading to Shangai, China to debut its new “Voyager Show” directive. With it, the French luxury house is renaming its destination shows to match the current of global adventure – something the Maison is known for.
With the debut show set for Shanghai, Louis Vuitton will be revealing the women’s Pre-Fall 2024 collection under the direction of Nicolas Ghesquière at the Long Museum West Bund. As Spring/Summer and Fall/Winter serve as the focal collection and runway shows of the fashion calendar, Louis Vuitton’s decision to make off-season collections destination shows looks to build up the wardrobe’s exhibition elegance.
Beyond serving as beautiful backdrops, the Voyager Shows are also intended to serve as cultural exchanges for the respective collection. Additionally, the selection of Shanghai builds on Louis Vuitton’s relationship with not just China, but the Asia market at large as its men’s Pre-Fall 2024 collection was just revealed last month in Hong Kong. Louis Vuitton’s previous women’s Pre-Fall 2023 collection was held at the Jamsugyo Bridge in Seoul, South Korea, and is set to be available at LV stores worldwide on May 17, 2024.
Take a look at Shanghai’s Long Museum West Bund in the gallery above, which will reveal Louis Vuitton’s women’s Pre-Fall 2024 collection on April 18, 2024.
