Bang & Olufsen Opens Futuristic Storefront In London

Danish electronics titan Bang & Olufsen is expanding its horizons in 2024, entering the new year by unveiling its latest storefront in the British capital.

Located in London’s luxurious Mayfair neighborhood, Bang & Olufsen’s futuristic oasis invites tech fanatics to experience an audio revolution on New Bond Street. The 4,000-square-foot venue is spread across three floors, guided by creative landscapes focused on art, design, and music.

Floor-to-ceiling windows allow natural light to drench every corner, leading into three immersive areas for customers to explore. The Bespoke zone will enable visitors to design their own Bang & Olufsen devices with unique software and soft color palettes ranging from home speakers to record players.

London shoppers can visit The Sensorium to escape reality, developing a state-of-the-art sound room that brings booming tracks to life. You can interact with Bang & Olufsen’s premium offerings firsthand, accompanied by decorative items designed by local UK artists. London’s James Shaw promotes his signature style across upcycled seating that combats wasteful practices.

Bang & Olufsen has also unveiled a London-exclusive Artists in Residence program, where cultural innovators can hold collective podcast recordings and panel discussions for live audiences in-store.

Take a look inside Bang & Olufsen’s new London store in the gallery above, and visit the destination now at 72 New Bond Street, W1S 1RR, London.