A$AP Rocky and Kendall Jenner Get Papped In Bottega Veneta's Pre-Spring 2024 Campaign

The “creative trifecta” captures Rocky in pure virality.

Fashion
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A$AP Rocky is the man of the hour, and Bottega Veneta has taken note. From becoming PUMA and Formula 1‘s new creative director to welcoming his second child with Rihanna, Rocky is in his element.

The American rapper has joined Bottega Veneta to front its Pre-Spring 2024 campaign, bridging the gap between photographers and celebrities with paparazzi-induced imagery. The “creative trifecta” are at one, seeing recognizable Rocky movements blasted worldwide. The campaign embraces a tabloid-style design, capturing the artist in pure virality.

A$AP Rocky goes out for a run with paparazzi at his doorstep, wearing Bottega Veneta’s leather-clad tracksuit. He steps out in oversized tailoring after dark, carrying floral arrangements and casually walking on populated avenues. Bottega Veneta’s thin-cut lettering enhances images throughout, forming energetic visuals that stray from tradition.

Model Kendall Jenner also appears in the campaign, seeing her dog-friendly paparazzi pictures transformed into high-fashion portraits. She walks Pyro in a floor-length trench coat, subtly cruising in fuzzy green outerwear and relaxed jeans that form the ideal model-off-duty uniform.

Take a closer look at A$AP Rocky and Kendall Jenner in Bottega Veneta’s Pre-Spring 2024 campaign in the gallery above.

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