Nike Incorporates Minimal Branding on The Air Max 1 '87 "Light Smoke Grey"
Dropping Holiday 2023.
Nike has unveiled the official imagery of the Air Max 1 ’87 LX “Light Smoke Grey.”
Crafted with a white mesh base, the sneaker is complemented with tumbled leather and suede overlays in varying hues of grey. White leather swooshes land on the panel alongside minimal branding hits on the embroidered Nike heel logo, which is lined with a navy blue color, white checks on the grey insoles and a smaller Nike tongue tag. The shoe rests on a white midsole with a visible Air unit and grey outsole, while off-white laces tie the shoe together for a clean finish.
Check out the iteration above. The Nike Air Max 1 ’87 LX “Light Smoke Grey” is set to release this Holiday season for $160 USD via Nike and select retailers.
Elsewhere in footwear, take a closer look at next year’s Nike KD 4 “Year of the Dragon.”
