LOEWE and On’s New Cloudtilt Silhouette is Built for Dynamic Movement
Take a look at the sneaker in action in the latest episode of ‘Day in the Life’.
In this season’s installment of LOEWE and On’s extensive partnership, the two forces unveil a brand new silhouette titled the “Cloudtilt.” Whilst its past drops have adapted existing models in the Swiss brand’s portfolio, the newly engineered model exhibits a development in the brands’ creative relationship as they collaborate on never-before-seen technical details and fabric pairings.
The ability to move without restriction provides the inspiration for the sneaker’s design. Beginning at the sole, an EVA foam is molded to On’s signature Cloud grip shape. Stacked on top, the brands introduce CloudTecⓇ, a lightweight midsole that is computer-generated to refine chunky components. When paired with the serrated sole, the new midsole lends supreme cushioning and support to the wearer during any activity. Other details – such as the recycled mesh upper, thin liner sock and speed laces – round off the sneaker’s technical design with a sleek minimalism.
The new drop models a daring palette of bright colors that become the focal point to the overall look. Split into two drops, the first arrival features white, all black, Lime Green, Khaki Green and blue colorways, while the women’s pack swaps Khaki Green and blue for Purple Rose and all Navy. These iterations are set to be rotated in January with fresher tones of Sand and Wild Rose.
For the latest episode of the Day in the Life series, Hypebeast takes the Cloudtilt onto the busy streets of London, putting the technical silhouette through its paces. Heading from the coffee shop to the track ground, discover how the modern city dweller stays active whilst keeping his style in check via the video below.
To shop the new Cloudtilt sneaker, head to LOEWE’s website and select global stores now.
