KENZO’s "East Meets West" Singer’s Story Celebrates Creativity In a State of Collaborative Fusion

The story explores the intersection of Eastern and Western art, spotlighting singers Keung To and Glenn Yong.

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KENZO’s Fall/Winter 2023 campaign, “East Meets West,” centers on the power of global collaboration. Spotlighted in the campaign imagery is Singapore-based singer Glenn Yong, who known for his diverse music styles blending Asian and Western elements. Digitally animated video integrated within real-world settings with the lookbook pays homage to transcendental mediums that foster global connectivity and authentic self-expression.

A reflection of the house’s identity and design ethos, the story’s visual explores how diversity, exposure and cultural fusion usher in transformative art, shaping and connecting the world at large. With Glenn Yong at the fore, “East Meets West” editorial story celebrates the bounds of creative exploration as both artists weave in and out of cultural inspirations. This same cultural fluidity — using music, cinema and art to spark originality — has allowed to merge the realms of Japanese streetwear with KENZO’s luxe, European-style tailoring.

Glenn Yong has made waves for his unique musical style, a blend of pop and rap that’s artfully blended with striking visuals in singles “UP UP” and “BREAK OUT.” The fashion house draws a bridge to both, celebrating their commitment to platforming contemporary Eastern music.

In the lookbook, the latest “KENZO-PACE” is highlighted for its fusion design; its aerodynamic shape references elements of a classic running shoe while sleek striations, tonal piping and sculpted midsole tooling allude to a futuristic, lifestyle silhouette.

Check out the FW23 collection in the gallery above, and visit KENZO’s website to shop the all-new “KENZO-PACE” colorways.

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