KSUBI Invites Us Into Its Underground Wonderland for Holiday 2024

Revamping signature styles with a punk twist.

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KSUBI is king of a distressed, dynamic and often denim-infused drop. After announcing its Blank Canvas artist program two weeks back, the Australian label is back with another offbeat offering. For KSUBI’s Holiday 2024 collection, aptly entitled “Wonderland,” the label looks to the weird and wonderful underground world of the 1990s to deliver a range of vibrant rave-meets-grunge apparel.

The rebellious clothing label has also mastered the art of the dynamic lookbook; in its most recent visual foray, KSUBI places its shamelessly cool models – donning the distressed collection – behind elegant grand pianos. KSUBI focuses on infusing its signature styles with edgy, punk flare, seeing the usage of metal hardware and black waxed denim throughout a bevy of pieces for both men and women.

“Wonderland” evokes a modern-day band merchandise type of vibe, leaning heavily into ’90s-inspired concert prints and intentional rippings across a slew of graphic tees. A selection of knitwear offers a more elevated option to mix, seeing the usage of KSUBI’s “Royalty, Heroism and The Streets” print throughout. Indulge in a closer look at the captivating compilation of apparel in the gallery above.

 

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KSUBI’s “Wonderland” collection is available to shop now at KSUBI’s webstore as well as KSUBI stores in New York, Los Angeles, Miami, Chicago, London, and, soon, Sydney, as well as at other select retailers.

In other fashion news, Gramicci’s latest cold-weather capsule continues to take outerwear essentials to new heights.

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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