The BFC's 2023 NEW WAVE Initiative Highlights Backstage Creative Talent

Releasing a list of 50 genre-defining innovators across makeup, photography, styling, and more.

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The British Fashion Council is a force for good, constantly championing emerging and established talent nationwide. From NEWGEN to the Fashion Awards, the BFC is preparing to reveal its latest initiative, compiling a list of young trailblazers taking over creative industries.

The BFC’s 2023 NEW WAVE list is spread across digital artists, image directors, casting specialists, photographers, art directors, and more. The 50 spotlighted names significantly shape British fashion backstage, selected by an exclusive panel of industry insiders, including London-based designer Feng Chen Wang and A-COLD-WALL* founder Samuel Ross. The recipients will be honored at this year’s Fashion Awards on December 4 at the Royal Albert Hall in London.

Speaking on its impact, BFC Chief Executive, Caroline Rush, said:

“NEW WAVE: Creatives provide the industry with an important opportunity to recognize and celebrate the diverse talent who play a crucial role, often behind the scenes, across the fashion industry. This year’s cohort is an incredible group of emerging artists whose innovative skills represent the future of creativity within fashion. I look forward to celebrating their impact on the industry this December and am excited to watch their careers grow over the coming years.”

The BFC’s 2023 NEW WAVE contestants are:

Affa Osman
Aijani Payne
Alice Dodds
Ana Takahashi
Angelina Mamoun Bergenwall
Annie Lai
Belle Smith
Cam Tran
Christian Feltham
Corentin Leroux
Crysabel Efemena Riley
Cynthia Fan
Delali Ayivi
Denise Hu
Éamon Zeel
Ernest Robinson
Estevez & Belloso
Gabe Sin
Giovanni Bedafolco
Gregory Chong
Isaac Anthony
Isabelle Sayer
Jade Adeyumyum
Jaimy Gail
Janina Zaid
Jesse Glazzard
Jungyu Lin
John Guerrero
Josie Hall
Julia Borysenko
Kieran Kilgallon
Kito Munoz
Laetitia Gimenez
Lucie Rox
Marcos + Kelvin
Florentino + Yule
Marie Claire Barnes
Matt Bens
Megumi Matsuno
Mel Renee
Millen Dang
Phoebe Shakespeare
Piere-Alexander Fillaire
Roberta Astarita
Roni Ahn
Ryo Narushima
Sandra Leko
Sarfo Emmanuel
Sonya Kvasha
Sophie Hart
Tami Aftab

Take a closer look at the BFC’s 2023 NEW WAVE recipients in the video above and find more information here.

In other news, ROKSANDA and Barbour International’s collaboration is a plush oasis.

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