Blauer USA Continues to Champion Grassroots Sports Personalities With “Talent” Project

Teaming up with four international skaters for its latest installment.

Fashion 
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Following the unveiling of its Fall/Winter 2023 campaign starring Dylan Brosnan, outdoor specialist Blauer USA unveils the latest edition to its “Talent” project.

With its ongoing commitment to support emerging sports talent, the initiative continues for another season, this time championing skateboarders. Fusing its iconic style with the bold expressions associated with the personalities of the sport, the new installment spotlights four internationally renowned skaters.

Shot in Fuerteventura in the Canary Islands, its impressive landscape forms the perfect location to explore the dynamic nature of the sport. The visuals follow Mattia Turco, a Milanese skater who has risen in the ranks to be one of the most exciting talents in Italy; Will Ocean Odiete, who turned his passion for skating into a full-time career when relocating to Milan from Reggio Emilia; Lukas Kolasowski, the Verona-born, Milan-based skater part of the city’s vibrant community; and Argentinian skater Paula Costales who has recently made Fuerteventura her home where she has opened a skateboarding school to pass on her passion to the local community.

From bomber jackets and fur-collared flight jackets to patch-clad gilets and knitwear pieces – the visuals see the talent sporting Blauer USA’s latest FW23 collection. As well as capturing the unique energy of the skater, the project hones in on the outdoor sensibilities of the label by spotlighting the versatility of the new range as they go from sport to the street.

Check out the visuals of Blauer USA’s latest “Talent” project above. For more information and to shop the new collection, visit the brand’s website.

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