Burberry Imprints on Shanghai In City-Wide Takeover

“Burberry Rose” will envelop the Chinese city in branded pop-ups and interactive experiences.

Fashion 
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Burberry kicked off its “Burberry Streets” initiative during London Fashion Week, rebranding Bond Street station as its own. Shortly after, the British brand took over Seoul, South Korea, and delivered an immersive experience for local residents.

“Burberry Streets” travels to China for its third endeavor, enveloping its largest city in House motifs. Dubbed “Burberry Rose,” it creates an enchanting walk through Shanghai, presenting its British heritage in inventive formats.

Like previous locations, Burberry will open pop-up shops around the city. First, the Petal Maze will showcase Daniel Lee‘s Winter 2023 collection through interactive artwork that emulates natural scenery. North London’s Norman’s café will cook up British staples at a diner-style venue, while Equestrian Knight logos will fly above Panyu Road.

“Burberry Rose” will reside in Shanghai from October 21 to December 31 before heading to its next location. Experience the magic at every turn.

In case you missed it, Hedi Slimane’s CELINE gives a nostalgic academic lesson for Summer 2024.

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