Champion and Hélas Come Together for Basketball-Focused FW23 Capsule Collection
The campaign is fronted by French basketball commentary legend George Eddy.
As basketball season begins to pick up, Champion and Hélas have come together for an exclusive athletic capsule.
Hélas, the Paris-based label that has refreshed the casual athleisure look, continues to place sports as front of mind. the century-old brand Champion has long been associated with casual t-shirts, basketball shorts, sweaters and more. With this latest collaboration, Hélas has chosen to work with the Champion Reverse Weave range for its high quality grammage, oversized and generous silhouettes aimed at comfort. The classic, high quality basics are branded with the Hélas and Champion C monikers.
Tying back to their roots, the collaboration sees legendary French basketball commentator George Eddy star in the campaign. Known for his initiatives to democratize basketball across the Île-de-France region, the Hélas crew took to the outdoor courts to shoot a few with Eddy for the campaign.
Look out for the Champion x Hélas collaboration available now on Helas
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