Billionaire Boys Club x HIDDEN.NY Come Together For New Collaboration
Celebrating the 20 year history of Pharrell and the brand.
Billionaire Boys Club has partnered with collective HIDDEN.NY for a limited edition collaborative capsule. The release celebrates the 20th anniversary of BBC ICECREAM, giving a nod to the founder Pharrell Williams and his two decade history with the label.
The capsule collection taps into archives and features a selection of wardrobe staples featuring photo-transferred images of Pharrell himself standing in front of a Lamborghini from the early 2000s. The collection also includes hoodies, denim jeans and fitted baseball caps with the iconic BBC ICREAM iconography co-branded with the HIDDEN.NY logo. The OG BBC logo, helmet moniker and IC running dog all come together in the capsule, where HIDDEN.NY’s signature emerald green highlights the branded graphics throughout. Additional motifs include Hidden’s “h” and diamonds graphics as a nod to BBC.
The designs are applied throughout the capsule t-shirts, hoodies and special edition made in Japan denim jeans. The BBC ICECREAM x Hidden.PPF BBC20 capsule arrives on October 20 at the NYC and Miami flagship stores and online at BBC ICECREAM and Hiddenppf.
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