PAL Sporting Goods Takes Its SS23 Collection to the Sahara Desert
Drawing inspiration from the Marathon des Sables.
PAL Sporting Goods have unveiled its Spring/Summer 2023 campaign featuring a range of unisex athleisure styles, all photographed in the Sahara Desert in Morocco.
The concept for the new spring and its campaign was inspired by the Marathon des Sables — a six-day, 251 kilometers ultramarathon that takes place in the Sahara Desert every year. Aiming to showcase a different side of the nomadic narrative, the collection is made up of sturdy and thick fabrics that befit the premise of its inspiration. In addition to that, PAL Sporting Goods specifically introduced a brand-new four-way stretch material for their shorts and overhead pieces.
Rendered in a color scheme featuring rich hues of green, gray, navy, lilac, and blue, the PAL Sporting Goods’ Spring/Summer 2023 lineup spans from casual staples such as hoodies, T-Shirts, varsity jackets, sweatpants, and more. You can take a closer look at the campaign in the gallery above. The collection is available to shop via the brand’s official website and its authorized retailers now.
Elsewhere in fashion, Maison Kitsuné wants to “Explore Everywhere” for Spring/Summer 2023.