New Balance Delivers the 550 in "Blue Haze"

Reminiscent of a UNC colorway.

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New Balance has unveiled the upcoming 550 in “Blue Haze.”

Constructed with white leather and mesh uppers, the women’s model features UNC-like design cues and is sprinkled with hits of light blue detailing to give a soft contrast to the clean base. Branding can be found in the form of the “N” panel logo, “550” insignia on the mudguard, “NB” heel stamp and the tongue tag. The silhouette rests on a white midsole and blue outsole, while white laces give it a neat finish.

Check out the shoe above. The New Balance 550 “Blue Haze” drops February 1 via New Balance and select retailers for a retail price of $110 USD.

Elsewhere in footwear, take a look at the Air Jordan 1 High Zoom CMFT 2 “Valentine’s Day.”

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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