Moncler Grenoble Creates Pop-Up Experience at the Top of a Swiss Mountain

Get kitted out 2,112 meters above sea level.

Fashion
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To mark the launch of its Fall/Winter 2022 Grenoble collection, Moncler took to the mountains – setting up shop above the Crans-Monana ski resort.

The pop-up space, located inside the Chetzeron Hotel, was packed with a wide selection from the Moncler Grenoble collection. Pieces exclusive to the pop-up ranged from skiwear to snow shoes, and a performance watch to thermos flasks. Skis and helmets from the Moncler Grenoble label were also for sale, meaning mountain enthusiasts could be completely kitted-out while actually being at the top of a mountain.

Set 2,112 meters above sea level, the pop-up store looked out over some of the Alps’ highest peaks, with huge windows offering expansive views. From the roof, silver-toned skier sculptures were suspended, while fixtures and fittings around the rest of the store remained clean and minimal.

While the Moncler Grenoble pop-up has now closed, you can take a look around above. For more wintery interiors – check out this alpine cabin in the ski resort of Courchevel, France, designed by Joséphine Fossey to be a warm space that draws on classic modernist details.

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