PICANTE Dishes Up Berenjak's Persian Cuisine In Its Latest Capsule

Founders Saam Zonoozi and Jude Taylor tap one of their favorite London restaurants for a collab that’s full of flavor.

Fashion 
4.5K 1 Comments

London is a melting pot of culture — not just with and for society, but through the city’s shared love for food. From the East End’s endless chippies or pie and mash shops, to Chinatown, the vegan-friendly society of Notting Hill, and food hubs such as Borough Market, Broadway Market and Ridley Road Market, there’s a cuisine and culture ready to serve anyone at all times in the capital. This is something that the emerging London-based label PICANTE spotlighted in its first PICANTE Guide, putting people onto hotspots like Regency Cafe, Brutto, and the institution that is Berenjak. Now, PICANTE’s founders Saam Zonoozi and Jude Taylor reference Berenjak — one of their favorite eateries — with its latest PICANTE drop.

Zonoozi’s heritage is Persian, and Berenjak has often reminded the co-founder of his roots. Likewise, Taylor is an undeniable foodie, and together they have helped to welcome Berenjak to a generation of like-minded creatives and food lovers. With its bold colors, brighter palettes and even more vibrant flavors, Berenjak has made waves in the London restaurant scene as one that’s authentic and nostalgic, and PICANTE wants to echo this while celebrating Iranian cuisine.

For the capsule collection, the duo works its signature heavyweight sweaters and hoodies with a color scheme reminiscent of Berenjak’s food. Pinks, yellows and green punch across tops, highlighting branding in a unique and authentic-styled font that looks to both the restaurant’s moniker and Persian traditions.

Elsewhere, a spicy margarita takes center stage on the rear of a white T-shirt (appearing in a design similar to Capri-Sun juice pouches), while a black long-sleeve tee gets adorned with the restaurant’s menu, showing your dedication to the institution. A further array of logo-adorned pieces round off the collaboration, including mesh-panel caps and an assortment of tees.

PICANTE’s delectable collaboration with Berenjak can be seen in the Annie Reid-shot lookbook above, while the co-branded accouterments are set to drop online on September 9 at 1 p.m. BST (8 a.m. EDT).

In other news, here’s everything dropping at Palace this week.

Read Full Article

What to Read Next

Bentley Launches Fashion Capsule with PICANTE
Automotive

Bentley Launches Fashion Capsule with PICANTE

An seven-piece line titled “The Open Road Collection.”

Palace and Rapha Link Up for Latest Collaborative Capsule
Fashion 

Palace and Rapha Link Up for Latest Collaborative Capsule

Taking inspiration from the 80s and 90s and the cycling industry’s unusual sponsorships.

Nike Delivers The Dunk Low in a Premium "Picante Red/Dragon Red"
Footwear

Nike Delivers The Dunk Low in a Premium "Picante Red/Dragon Red"

Crafted with all-suede uppers.


Palace x NEEDLES Unveil Channels Whimsical Blokecore in Latest Capsule Collection
Fashion

Palace x NEEDLES Unveil Channels Whimsical Blokecore in Latest Capsule Collection

Featuring a vibrant mix of eclectic patterns and bold prints.

BSTN and Autry Buckle Up for 01 Low Collaboration
Footwear

BSTN and Autry Buckle Up for 01 Low Collaboration

Coming in a retro-tinged “White/Orange” colorway in sizes for all.

Supreme x Nike SB Blazer Mid Fall 2022 Collaboration
Footwear

Supreme x Nike SB Blazer Mid Fall 2022 Collaboration

Coming in quilted leather and quilted denim colorways.

1-of-36 Wu-Tang x Nike Dunk High 1999 Could Be Yours for $50,000 USD
Footwear

1-of-36 Wu-Tang x Nike Dunk High 1999 Could Be Yours for $50,000 USD

Coming in “Black/Goldenrod” with the iconic Wu-Tang emblems.

'Minions' x Brain Dead Collab Debuts at Dover Street Market LA
Fashion

'Minions' x Brain Dead Collab Debuts at Dover Street Market LA

Featuring Zuni pieces from master silversmith Veronica Poblano.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Featuring the Sport Mit Script Jacket, Flame Zip Hood, Legends Shirt, and more.


New 'Rick and Morty' Promo Sees the Wendy's Breakfast Menu Dressed as the Smith Family
Entertainment

New 'Rick and Morty' Promo Sees the Wendy's Breakfast Menu Dressed as the Smith Family

Attempting to trick the duo into promoting the new Wendy’s menu item.

The Weeknd Loses Voice Mid-Song, Abruptly Ends Los Angeles Stadium Show
Music

The Weeknd Loses Voice Mid-Song, Abruptly Ends Los Angeles Stadium Show

“I wanted you guys to know that I can’t give you what I want to give you. I apologize. I’m so sorry.”

Napapijri's FW22 "Be Out There" Campaign Fuses the Future With Functionality
Fashion

Napapijri's FW22 "Be Out There" Campaign Fuses the Future With Functionality

Using photogrammetry to superimpose and juxtapose.

Nike Air More Uptempo Gears up for NBA Season With Basketball Textured Iteration
Footwear

Nike Air More Uptempo Gears up for NBA Season With Basketball Textured Iteration

Look out for the pair in the coming weeks.

Lorier's Copper Safari Celebrates Heritage of Exploration
Watches

Lorier's Copper Safari Celebrates Heritage of Exploration

The timepiece was created in collaboration with the Urban Gentry.

More ▾