Patrick Mahomes and Oakley Come Together for New Signature Series Collection
Delivering a campaign ad dedicated to his daughter and the next generation of aspiring athletes.
To mark its fourth season as the official on-field partner of the NFL, Patrick Mahomes and Oakley have come together for a campaign video previewing their upcoming Signature Series Collection. Dedicated to his daughter and the next generation of aspiring athletes, the video sees the Kansas City Chiefs‘ quarterback offering advice on how to stay true to yourself. Focusing on grit, loyalty, and passion, telling them to go after their dreams and to “Step into the Spotlight.”
“Shooting this commercial with my daughter, Sterling was an extremely memorable experience,” says Mahomes. “It’s rare that I get to bring her to work with me, so having her be part of our story with Oakley is something I’ll never forget. Not only is this project meaningful because Sterling is included, but I am also able to share my message to her with other future stars – including my sister Mia who is also featured in the spot.”
The third installment of the Patrick Mahomes x Oakley Signature Series features four eyewear styles. Marked by gold and hints of red, the Kansas City Chiefs colors, the functional frames are equipped with Oakley’s Prizm™Lens Technology, which enhances color and contrast on the field.
The Sutro Ti features an ultra-light and ultra-premium titanium frame paired with cylindrical lenses, Unobtainium® earsocks and an adjustable nose pad. While the youth-focused Resistor style introduces the flex and impact protection O Matter™ frame for the next generation of athletes.
The Sutro Lite is a semi-rimless high-wrap shield shape, protecting from the elements and enhancing vision. Finally, the Oakley Kato features an innovative, frameless lens crafted with an extended wrap and built-in retention, fitting close to the contours of the face for a mask-like feel.
“Working with Patrick on this new collection and campaign video has been truly inspiring,” says Corey Hill, Head of Oakley Global Sports Marketing. “Watching the MVP with his daughter Sterling as he speaks to her and the youth community makes me excited to see what the future of sport has to offer. As part of the Oakley community, we’re excited to have a hand in empowering young athletes and to continue rolling out products and activities dedicated to a new generation.”
Check out the new campaign video below and head over to Oakley’s website to learn more about the Patrick Mahomes x Oakley Signature Series releasing this month.
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