GOLF le FLEUR* Unveils Tortoise-Acetate Hair Pick
Released alongside an ad directed and scored by Tyler, the Creator.
Tyler, the Creator‘s GOLF le FLEUR* has dropped its newest hair pick along with an ad helmed by the artist himself.
The styling accessory is offered in 100% tortoise acetate in hues black, brown and yellow featuring a total of 10 hair pick “teeth,” a flower insignia by the handle and a gold foil-stamped GOLF le FLEUR* logo. The hair pick arrives in a cream drawer-style display box with a ribbon pull, and a silhouette of Tyler’s bellhop look in brown carrying two suitcases in light blue finish up the design.
Meanwhile, the product also arrived with a video ad scored and directed by Tyler, which shows a young man trying on different hairstyles and exhibiting the various ways the hair pick can be utilized, while a voiceover talks about how the hair pick will make a person look less of a mess. The young man eventually gets his passport taken with the styling accessory in his hair, happily smiling.
Check out the ad below. The GOLF le FLEUR* hair pick is available now on the GOLF le FLEUR* webstore, Neiman-Marcus Beverly Hills, Heath News Stand SF and Mohawk General Store.
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Elsewhere in fashion, Telfar is hosting a massive one-day sale where customers can purchase its iconic shopping bag in any size and color.
