RIMOWA's Latest Campaign Celebrates Its Iconic Classic Cabin Suitcase

Scored by Daft Punk’s ‘Around the World.’

Fashion
4,583 Hypes 1 Comments

For its latest campaign titled “Ingenieurskunst”, which translates to “The Art of Engineering”, German luxury luggage brand RIMOWA spotlights the process, materials, and manufacturing behind its mobility tools which enable lifelong journeys around the world.

Backed by Daft Punk‘s legendary track “Around the World,” the audio-visual campaign takes viewers across the globe to various locations where kinetic installations showcase different elements of the Classic Cabin suitcase. Using 6000 rivets, 180 sheets of anodized aluminum, and suitcase shells, the installations pay homage to the craftsmanship behind the iconic luggage — “from the harmony of the raw, chrome, and matte materials used to create the products, to the symphonic relationship between heavy machinery and the delicate handcrafting that has been mastered by RIMOWA engineers.”

“The topic of German engineering might be considered dry or technical,” says Emelie De Vitis, Chief Marketing Officer at RIMOWA. “But as our head engineer describes, ‘it is more like a symphony’. We wanted to show that German engineering – which is at the core of who we are – is truly considered art at RIMOWA.”

Thanks to RIMOWA’s new lifetime guarantee, all suitcases purchased from July 25 onwards will be covered to serve as forever travel companions. The campaign was created in collaboration with creative agency Anomaly Berlin and directed by I AM HERE.

In other news, take an official look at the AMBUSH® x Levi’s mid-indigo denim collab.

Read Full Article

What to Read Next

Rimowa Latest Original Cabin Suitcase Turns to the Aurora Borealis for Inspiration
Fashion

Rimowa Latest Original Cabin Suitcase Turns to the Aurora Borealis for Inspiration

A tribute to the stunning natural phenomenon.

RIMOWA Expands It Travel Collection With a Rose Quartz-Inspired Capsule
Fashion

RIMOWA Expands It Travel Collection With a Rose Quartz-Inspired Capsule

Elevating its essentials with millennial pink.

Supreme Enlists André 3000 For Its Latest Campaign
Fashion

Supreme Enlists André 3000 For Its Latest Campaign

Photo tee on the way?


CC-Tapis Creates Cinematic Scenarios for its Latest Campaign
Design

CC-Tapis Creates Cinematic Scenarios for its Latest Campaign

With scenes shot by David Luraschi and screenplays by Efthimis Filippo.

Ye Speaks About YEEZY GAP Partnership Termination
Fashion

Ye Speaks About YEEZY GAP Partnership Termination

Shedding light on why he ended the 10-year deal on CNBC’s ‘Closing Bell.’

Ab-Soul Shares New Single "Moonshooter"
Music

Ab-Soul Shares New Single "Moonshooter"

His second release of 2022.

Usher Celebrates 25th Anniversary of 'My Way' With Special Edition
Music

Usher Celebrates 25th Anniversary of 'My Way' With Special Edition

Featuring three reimagined tracks.

No Sesso Turned The Lens Inward for its Spring/Summer 2023 Collection
Fashion

No Sesso Turned The Lens Inward for its Spring/Summer 2023 Collection

Presenting a self-exploration of “Black Punk,” titled “SESSO.”

Veneda Carter, A-COLD-WALL* Reimagine Classic Timberland Footwear
Footwear

Veneda Carter, A-COLD-WALL* Reimagine Classic Timberland Footwear

A new vision for the heritage outdoors brand.


Netflix Drops New Trailer for Docuseries 'Eat the Rich: The GameStop Saga'
Entertainment

Netflix Drops New Trailer for Docuseries 'Eat the Rich: The GameStop Saga'

“Robbing from the rich and giving to the poor.”

Blood Orange Delivers First New Music in Three Years, 'Four Songs'
Music

Blood Orange Delivers First New Music in Three Years, 'Four Songs'

Following 2019’s ‘Angel’s Pulse.’

New York Fashion Week SS23 Street Style Is on the Edge of Novelty
Fashion 

New York Fashion Week SS23 Street Style Is on the Edge of Novelty

Vibrant ensembles and the “big pant” trend are here to stay.

Timothée Chalamet Shares Important Career Advice Given to Him by Leonardo DiCaprio
Entertainment

Timothée Chalamet Shares Important Career Advice Given to Him by Leonardo DiCaprio

Bequeathing his no. 1 career rule to the young Hollywood star.

’70s Swag and Carnival Vibes Fueled Theophilio’s SS23 Collection
Fashion

’70s Swag and Carnival Vibes Fueled Theophilio’s SS23 Collection

The Jamaican-born fashion designer used references to his hometown as a runway narrative for next season.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.