AMBUSH Reveals Limited Edition NFT Necklace With Avalanche Blockchain
In both physical and digital forms for a more immersive ownership experience.
Not new to NFTs or the world of Web3, AMBUSH already has a number of successful token releases under its belt and a growing ecosystem. This is largely due to the brand’s creative director, Yoon Ahn, showing massive support and a vision for Web3’s place in fashion.
Its latest offering is a collaborative effort with Avalanche blockchain’s Culture Catalyst program — a $100 million USD fund created with NFT platform OP3N to drive culturally relevant projects to the Avax ecosystem.
Through the collaboration, AMBUSH is producing a limited-run necklace in the form of a wearable NFT, based on its popular lighter case pendant. Titled “A3,” the necklace comes in a limited edition AVAX RED colorway and includes several utilities.
Holders of the NFT will receive an accompanying physical version of the necklace and will be granted virtual access to an exclusive event happening in Milan on September 23, as well as several other perks that have yet to be revealed.
Announcing “A3”, with our friends over at @ambushdesign powered by @avalancheavax A3 is a collection of 2023 Red Chrome Lighter Necklaces set to revolutionize authentication in the fashion industry🔗 Read more here: https://t.co/QIHfj3Hotn
— OP3N (@OP3Nworld_) September 1, 2022
The A3 NFT also includes a chance to enter a raffle for access to an IRL experience in Milan, as well as access into the token-gated room in AMBUSH’s SILVER FCTRY Metaverse. This will allow holders to join the virtual experience and potentially discover virtual goodies while there.
“At AMBUSH we are about exploring new boundaries. Since launching our POW!® NFT and SILVER FCTRY metaverse earlier this year, we have been trying to merge real touch-points and products with Web3,” shared Ahn, adding “A3 in collaboration with Avalanche and OP3N is an exciting project for us where we will further explore how real products and digital experience can interact and create new values and standards for the space.”
In total, 2,023 A3 NFTs will be available to mint on September 12, with winners to be announced on September 15 — holders of both the AMBUSH POW!®️ REBOOT and POW!®️ GITD NFTs will be on the A3 Allowlist and have access to purchase the NFT.
“Fashion is such an integral part of culture and this partnership with AMBUSH is a perfect addition to the slate of Culture Catalyst projects shared OP3N’s co-CEO Jaeson Ma, adding that “AMBUSH’s first two NFT drops, which sold out in minutes, demonstrates the appetite and demand for exclusive access to brands in Web3 and we’re excited to collaborate with them on the A3 NFT drop.”
Read the full story on Hypemoon, an in-depth look at Avalanche and OP3N’s Cultural Catalyst initiative.
