USC’s Caleb Williams Shows His Off-the-Grid Style by Partnering With Futuremood

Launching a new, limited-edition line of mood-altering sunglasses.

Fashion
6,737 Hypes 6 Comments

As a superstar college athlete, Caleb Williams has proven himself on the field as a quarterback for the University of Southern California. For Summer 2022, he’s showing his off-the-grid style by partnering with Futuremood and launching a new, limited-edition line of mood-altering sunglasses.

The technological shades (developed by Zeiss lens manufacturing company), act as a performance enhancement accessory scientifically proven to stimulate a sense of well-being and creativity while being worn – via neurological stimulation. In the accompanying campaign imagery for the new sunnies, Wiliams is seen photographed in a happy disposition while rocking a pair of square-shaped red lucite frames.

Futuremood’s stance as a product innovator centers on “dream-like experiences and the healing powers of colorful stimulation,” with its first-to-market shades. As an early supporter of the brand, Williams is joined by several other celebrities and influencers that have invested in and partnered with the company, including Lil Yachty, Slick Woods and The Chainsmokers’ Alex Pall.

Talking exclusively to Hypebeast about Futuremood and its creative initiatives, Williams says: “When the opportunity to work with Futuremood was presented to me, I was all in from Day 1. I’ve always been a fan of the brand – prior to partnering with them – so I was excited to have the opportunity to create my own limited-edition sunglasses.”

“I’ve always been interested in fashion. Working with Futuremood and being able to learn about the design process, as well as the business behind releasing a product, has been the coolest for me,” Williams added.

Remarking on the brand and Williams’ partnership, Futuremood Co-Founder, Austin Solder, says: “The past few years have shed a light on the mental health battles that many college athletes face. Due to time constraints and elevated pressure to perform, many of these players are trapped in a cycle that lacks an outlet for release.”

“When we first developed the Futuremood shades, we were looking to create not only a sleek wearable that people would want to be seen in but a practical product that serves a purpose. A purpose that we’ve closely aligned with is contributing to a positive impact on mental health. We are excited for Caleb to set an example for other athletes, teammates and fans,” adds Solder.

The new Futuremood sunglasses are now available and can be purchased on the brand’s website.

In case you missed it, Burberry enlisted Thai actor Bright Vachirawit as its new brand ambassador.

Read Full Article

What to Read Next

S.S. DALEY FW22 Balances Obligation and Desire
Fashion

S.S. DALEY FW22 Balances Obligation and Desire

Marking the brand’s second runway show.

Check Out the Upcoming Minimalist Nike Dunk Low
Footwear

Check Out the Upcoming Minimalist Nike Dunk Low

Doused in natural Earth tones.

Megan Thee Stallion To Make Movie Debut in A24 Musical Comedy
Entertainment

Megan Thee Stallion To Make Movie Debut in A24 Musical Comedy

Also starring Aaron Jackson, Josh Sharp, Bowen Yang and more.


Maison Ookci's Warped Reality Comes To Life
Art 

Maison Ookci's Warped Reality Comes To Life

The artist who’s created distorted prints for platinum artists, including Travis Scott and Young Thug, is releasing his very first NFT collection.

Maya Lin Will Create a Sculptural Fountain at the Forthcoming Obama Presidential Center
Art

Maya Lin Will Create a Sculptural Fountain at the Forthcoming Obama Presidential Center

The artwork will be located in a garden dedicated to Obama’s late mother, Ann Dunham.

TOMBOGO and Saucony Introduce The Butterfly
Footwear

TOMBOGO and Saucony Introduce The Butterfly

The three-in-one sneaker is releasing this month.

Parisian Artist Rakajoo Pays Homage to Montmartre in New Exhibition
Art

Parisian Artist Rakajoo Pays Homage to Montmartre in New Exhibition

Opening at Danysz Gallery Shanghai on August 6.

HBO Max and Discovery Plus To Merge Into One Streaming Giant
Entertainment

HBO Max and Discovery Plus To Merge Into One Streaming Giant

Launching in the U.S. next summer.

Reebok Brings Back the Question Mid "Blue Toe"
Footwear

Reebok Brings Back the Question Mid "Blue Toe"

Having originally launched during Allen Iverson’s standout rookie season.


Quentin Tarantino Shares Rare Review of Joseph Kosinski's 'Top Gun: Maverick'
Entertainment

Quentin Tarantino Shares Rare Review of Joseph Kosinski's 'Top Gun: Maverick'

The long-awaited sequel directed by Joseph Kosinski.

Prada Looks to the Future With New Robot Jewelry
Fashion

Prada Looks to the Future With New Robot Jewelry

Featuring an earring and a pendant necklace.

Nike's Lunar Force 1 Duckboot Makes a Return
Footwear

Nike's Lunar Force 1 Duckboot Makes a Return

The durable, weather resistant model is coming back.

BED J.W. FORD SS23 Embraces the Intimacy of Everyday Evolution
Fashion

BED J.W. FORD SS23 Embraces the Intimacy of Everyday Evolution

Putting forth inviting multicolored tweed blazers, double-breasted suiting and more.

Nike Adds Reflective Mudguards to the Air Max 90
Footwear

Nike Adds Reflective Mudguards to the Air Max 90

With hidden Swooshes throughout.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.