Initially unveiled earlier this year, the release — which marks the first digital item to be released as a part of Burberry’s B Series — features a selection of limited drops that combine moments of inspiration and discovery, as well as the brand empowering gamers to own an NFT from the new collection and actively engaging with the brand’s house codes.
As part of this collection, Burberry will also launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes, which players can apply to any Blanko they own.
“Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities,” explained Rod Manley, Burberry’s Chief Marketing Officer. “Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment”.
Stay tuned to HYPEBEAST for more details around the limited-edition Burberry Blanko NFT, as well as specific release times on August 11.
In other NFT news, a single Ethereum whale has spent $6 million USD on CryptoPunk NFTs.