Featured in an accompanying campaign, Baby is seen interacting with several men’s grooming items including a shower gel, a toothbrush and a deodorant stick. Yet, because Lil Baby has built a reputation for doing things in an elevated manner, each of the grooming items has been given a “fresh” makeover.
The WHAXE “Stick,” “Wash” and “Toothbrush” each arrive in a platinum metallic finishing, encrusted with blinged-out rhinestones and diamonds. Additionally, a diamond four-finger ring is also a part of the collection lineup and has the phrase WHAXE atop the knuckle area. The term derives from Baby’s nickname “WHAM” and combines that with the brand’s AXE name.
Speaking about the new collaboration, Baby exclusively tells Hypebeast: “AXE heard that I used their products and that it was always on my rider and reached out – and here we are. I’m definitely grateful to be a part of this situation. This is my own collection with Axe so its products are specific to my taste.”
“Being an AXE user myself, coming up with this collaboration for WHAXE Pack was a natural move for me. I only do deals that feel authentic to me,” Baby added.
In other news, Beyoncé breaks through with the new adidas x IVY PARK collection.