Axe

Lil Baby Goes Anime for New AXE Grooming Series
Fashion

Lil Baby Goes Anime for New AXE Grooming Series

Creatively documenting various stages of his life where he felt empowered by being fresh.

Lil Baby Teams Up With AXE To Create Limited-Edition “WHAXE” Packs
Fashion

Lil Baby Teams Up With AXE To Create Limited-Edition “WHAXE” Packs

Debuting a new grooming campaign aimed at helping men to stay fresh.

AXE Returns With "Dogecan: The Stick" Deodorant for DogeDay
Tech & Gadgets

AXE Returns With "Dogecan: The Stick" Deodorant for DogeDay

Available for purchase exclusively with Dogecoin.

AXE Celebrates DogeDay With Dogecoin Body Spray
Tech & Gadgets

AXE Celebrates DogeDay With Dogecoin Body Spray

A “48H Crypto Scent with a Dank Musk.”

MSCHF Releases World's Most Expensive Axe Body Spray
Design

MSCHF Releases World's Most Expensive Axe Body Spray

“Smells like teen spirit.”


Bottling Masculinity: Understanding Men’s Scents From Le Male to Axe
Fashion 

Bottling Masculinity: Understanding Men’s Scents From Le Male to Axe

When did we decide that men need to smell like “cool sports rush”?

Microsoft Announces Xbox Body Wash
Entertainment

Microsoft Announces Xbox Body Wash

Deodorant and body spray, too.

Best Made Co. American Felling Axe
Fashion

Best Made Co. American Felling Axe

Amongst all the workwear hype of the last few years, the axe has oddly entered the

 
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