Emerging British Sneaker Brand Avery Footwear Presents Its Debut "Ambition" Collection
A pandemic-fuelled idea is finally brought to life.
You may have heard of London’s Avery Footwear from the label’s previous name of “untitledfootwearproject” during the middle of the U.K.’s coronavirus pandemic. Now over a year later since the brand was launched — by a sneakerhead named Leon who quit his job to pursue his dream of being a full-time footwear designer — Avery is now launching its first-ever silhouette as part of the brand’s debut “Ambition” collection.
Avery is beginning its journey in the footwear world with a limited-run (only 150 units to be exact) style that’s giving a refreshing look to contemporary daywear. The new shoe is presented with beige, white, and grey hues throughout with various nods to styles that could comfortably fit under the trail shoe umbrella.
White leather has been used for the upper base before being overlayed with suede panels. While the customary branding can be spotted on the tongue, an intricate signature can be spotted on the back lateral panel. Further Avery branding is integrated into the insole and added scriptures appear on the inside of the shoe that show gratitude to all those involved in the project from start to finish.
You can have a closer look at the first “Ambition” installment from Avery Footwear above and it will be released on July 29 on the official Avery website. The new site hasn’t been launched yet, but be sure to keep up-to-date via the brand’s official Instagram page.
In other footwear news, take a closer look at the New Balance 9060.
