Created using fabrics from Wood Wood collections and reusable construction materials, the forthcoming store was developed in partnership with the architecture firm Studio Gestalt. Housed in the pop-up will be a variety of pre-worn Wood Wood garments from its take-back program ARTEFACT. Additionally, customers will be able to return Wood Wood pieces in exchange for a voucher. Aside from Wood Wood exclusive pieces, the pop-up will carry previous season clothes and accessories from Nike, Baserange, OpéraSPORT and Sun Buddies.
Finishing off the pop-up is an in-store repair shop that will run for the entire duration of the festival. With the upcoming store, Wood Wood is set to relaunch ARTEFACT online. Wood Wood’s ARTEFACT pop-up store will be open from June 29 through July 2 in Roskilde, Denmark.