Spotify to Acquire AI Voice Platform Sonantic
The integration is said to enable users to engage in a new and personalized way.
Spotify has announced its acquisition of Sonantic, an AI voice platform that replicates realistic voice from text.
Spotify has been consistently introducing new features to its platform in an effort to stand out from its competitor Apple Music. The company’s latest acquisition invests new text-to-speech capabilities across its platform. The company believes that demand for high-quality voices will continually rise over the years, marking this a long-term investment.
In an official statement, Spotify’s Vice President of Personalization, Ziad Sultan says: “We’re really excited about the potential to bring Sonantic’s AI voice technology onto the Spotify platform and create new experiences for our users, this integration will enable us to engage users in a new and even more personalized way.”
“We’re looking forward to joining Spotify and continuing to build exciting voice experiences,” said Sonantic co-founders Zeena Qureshi and John Flynn in a statement. “We believe in the power voice has and its ability to foster a deeper connection with listeners around the world, and we know we can be better than ever on the world’s largest audio platform.”
Earlier this year, Apple Music invested in artificial intelligence by acquiring AI music. AI music allows users to create songs using artificial intelligence. It also has a feature that will enable users to produce songs that “adapt to your heartbeats.” Apple has yet to reveal details regarding the acquisition; however, it is safe to say that we will see more artificial intelligence across all music platforms in the long term.
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