Loewe SS23 Is a Vibrant Fusion of Nature and Technology

With screens integrating into clothing and grass growing on apparel pieces.

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Fashion
6,569 Hypes 0 Comments

For Loewe Spring/Summer 2023, Jonathan Anderson brings an upbeat showcase to Paris Fashion Week.

The collection sees vibrant renditions of classic staples, including the bomber, the hoodie, sweatshirt, polo, track pants, waxed jacket and the parka come together to deliver a summer-ready capsule. This season, Anderson bridges the nuances of nature with modern technology, piecing together grass on overcoats and shoes, as if they were growing directly from the piece. By fusing technology with nature, birds flying, fish swimming and humans kissing were seen on screens worn directly on top of the apparel. The pieces act as a commentary on the real and digitally reproduced feeling that is now seen due to VR and AR experiences. The juxtaposing collection feature tech relics like earphones, pen driver and a phone case sean on the leather coat.

Bright colors were used throughout the collection, creating resounding highlights and accents on everyday wear. SS23 also features the Loewe archetype tote bag, hard case, padded sneakers, and more. The new collection invites the audience to immerse themselves and expand their perceptions of the way technology can affect nature and vice versa. The boundaries are explored through this season’s collection.

Take a scroll above at the backstage first look at Loewe SS23.

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Elsewhere in backstage first looks, check out Dior SS23.

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