Watch Justin Bieber Star in New Tim Hortons Commercial for Biebs Brew

Following up his Timbiebs Timbits collab.

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When it comes to his Timbiebs, Justin Bieber has proven to meticulous with the taste and ensuring it is all about quality control.

In his latest collaborative product with Canadian coffee house Tim Hortons, the singer is rolling out his signature Biebs Brew, a vanilla cold brew with the release of a new commercial. In the commercial, Justin Bieber meets up with Tim Horton’s own Pam as she drops in on the office on the way home. When she sees Bieber still in the office she asks him, “What are you still doing here?” Bieber responds, “Job’s not done. I haven’t tried the final product.” Pam then informs the audience and Bieber that the coffee requires 16 hours to steep before it can be drunk. While Pam suggests Bieber to come back in the morning, he is adamant to stick around and make sure that he gets the first sip of the brew.

Biebs Brew is a follow-up launch to his Timbiebs Timbits. The Biebs Brew is slated to go on sale across stores in the U.S. and Canada starting on June 6. In an earlier statement, Bieber said, “We couldn’t stop at Timbiebs, we needed a Biebs Brew too.” The Timbits will also be brought back with Bieber’s signature Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle flavors.

Watch the commercial above.

In case you missed it, Lil Nas X and M&M’s have announced a new collaborative effort.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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